Why Is SEO Important for Your Business?

In today’s highly competitive market, more and more business owners are finding themselves facing the dilemma of which online marketing approach to choose. Deciding which tool to use and focus on is a nowhere-to-easy job.

Many business owners, especially those who have a small or medium company, don’t have the budget for advertising like large ones have, which is why they naturally go for campaigns that will cost them less. Because of this, so many of them choose Search Engine Optimization that has no price tag attached to it. But is SEO what you need to promote your business? Is it worth it to invest in it?

Continuous Flow of Targeted, Free Traffic

There are billions of Google searches made each day. Using this search engine is absolutely free of charge and you can even earn from it. Unlike PPC advertising via Google AdWords, the organic traffic that comes to your website will not cost you anything.

Gives Your Business Exposure

As you know, one of the main reasons people use search engines like Google is to find solutions to their problems and answers to their questions. When people use search engines for answers and solutions, they click on about 70% of the links on the first page. So, if your website is ranking well, you will get the exposure your business needs in order to grow.

Generates Traffic That Has a Good Conversion Rate

According to some sources, the leads generated by SEO are as high as 14.6% close rate. This is a lot better than the 1.7% close rate you can generate from print advertising and email marketing. Depending on the industry you are working in, the users have different behavior and they are most likely to click on different links, which has a big impact on the conversion.

Helps Your Business Grow

As already mentioned, when you have a good online presence, your business will grow. SEO plays a big role in securing good online presence for your business and allows to increase its visibility up to 59%. And without online visibility, your targeted group of potential clients will never find you. When you have good SEO, you will have good online presence and your business will grow a lot faster.

If you still don’t have a business website but want to be present online so people can find your company more easily, turning to an online marketing agency is what you should do. When you have a good-looking website with quality content and are on the first places of Google’s SERPs, you will reach your potential clients and your business will grow.

Benefits Of Leased Lines For Business

What is a leased line?

A leased line is a connection between two end points that are private. Leased lines are also referred to as a private circuit or data line, this connection is mainly used for internet access. Leased lines are used for data exchanges, video & voice calls. Leased lines are referred to as dedicated bandwidth solutions, there are no changes in speed or availability at times where this is in high demand.

Advantages of leased lines for businesses

✓ Symmetric

You are able to upload and download at the same speed (un-contended). This means you are able to perform data consuming tasks like transfer big files, working remotely from home and making calls via IP telephony.

✓ Flexible connection

Leased lines carry many forms of communication. In many cases, businesses use them for VPN access, telephone calls and internet traffic. You are even able to decide how the bandwidth is allocated.

✓ Fast

Leased lines are of course very fast & reliable, some can come in the range of speeds 2Mbps up to 10Gbps. Unlike with ADSL2+ and standard fibre, there are no ‘up to’ or ‘best’ speeds, you will only ever receive the full bandwidth allocation for which you pay.

✓ Reliable

Naturally, leased lines come with excellent Service Level Agreements (SLAs), it is down to the provider to monitor and maintain the data-line themselves, to ensure a certain level of service is always maintained.

✓ Private and secure

As this is a dedicated line just for your business, leased lines are private & secure, usually managed and taken care of by your service provider & 3rd party re-seller

✓ Full support

Your business will receive on hand 24/7 business telephony support, you will be able to speak to your provider of your line straight away without issue. Your direct provider for your line will endeavour to resolve any problems quickly & effectively.

✓ Unlimited usage

Fair usage? There is no such thing where a leased line solution is concerned, you can use as much as you like whether that be at peak times or not.

✓ Business Benefits

Businesses will pay a fixed monthly rate for a leased line, your business can plan a telecommunications budget due to monthly rates, a leased line cannot be accessed by other parties that are not specified by the network parameters. If your business is looking at VoIP & Cloud solutions or if you already have them in place, a business leased line will strengthen your broadband reliability making Cloud & VoIP solutions more than viable for your business.

Disadvantages of leased lines for businesses

✓ Cost

Leased lines carry many benefits, so naturally, for all these benefits, it will cost your business, usually a cost of £200-£500 per month.

Importance of Chat Support to Small Businesses

Thinking that you can achieve online business success with a plain website that simply displays your product is a big mistake you should remedy as early as now. With technology continuously evolving, consumers are expecting more and more from online shops.

They want the convenience of shopping from home yet an experience close to that when shopping at a local store. One of the things they look for is the assistance they get from staff.

They usually have questions and they want answers. One way to meet this need is to get a live chat for website.

THE CONVENIENCE OF LIVE CHAT

Live chat is convenient for consumers. Even when shopping online, many consumers want to get help (when they need it) from a real person. What is surprising is that most of them would choose live chat support over assistance via phone or email.

Live chat is just more convenient than dialing a toll free number or composing a long email that contains all their concerns. Moreover, live chat for website usually involves a shorter wait time than call centers.

Emails are usually answered within 24 to 48 hours. Consumers want prompt answers.

TAKING ADVANTAGE OF CONSUMERS’ LOVE FOR LIVE CHAT

Take advantage of live chat support. With a live chat box on your website and a high number of consumers using it, you can double your sales and build or improve your customer base. It is best to have a team that can answer live chat queries 24/7.

While you can be offline, won’t it be great for you and your potential customers if there is a communication channel available round the clock?

SAVE ON LIVE CHAT SOFTWARE

Live chat for website has become cheaper than ever with several companies that offer similar programs. You can find an affordable live chat software and get all the necessary features. Just do your part – conduct research – before making a purchase.

Compared with phone support, live chat offers big savings to business owners. For instance, when the line is breaking up, callers tend to hang up and businesses would have to make a callback, which costs a few bucks, to salvage the sale.

With live chat for website, costs are reduced because the average interaction cost is also reduced.Save on Payroll with livechat

Moreover, you can reduce payroll expenses. Skilled live chat support representatives can handle several chat sessions simultaneously. Some live chat programs offer canned responses, making answering frequently asked questions fast.

Whether you have just started your online business or have been online for quite a while and want to boost your conversion rate, getting live chat for website is definitely a wise thing to do.

Provide consumers a convenient way to reach you. While phone and email work, adding a live chat box to your website can help a lot, especially in establishing your involvement.

Take advantage of consumers’ love for live chat support by meeting their expectations in terms of the quality and speed of customer service. Save on customer service expenses and see your conversion rates and sales soar.

Fraudsters Can Ruin Your Online Business Plan

The rising online scams has made it necessary for the Internet users to stay informed about masterplans scams and take adequate measures to protect themselves against them. How vulnerable you are to online scams simply depends upon how you use the Internet. Therefore, it is important that you keep yourself informed and exercise due precaution to have a safe online experience.

Gone are the days when emails meant serious business. Nowadays, most mailboxes get hundreds of spam messages every week. What is important to note that some of them are so well written that you get convinced and end up sending your vital information like online banking details, social security number, and credit card number, which exposes you to masterplans scams. You may not realize that you have been scammed until you observe some fraud transactions on your credit card or in banking account. To insulate yourself from such frauds, you should never share your confidential information with anybody online.

Fake auctions have become another common way of fooling the Internet users and ripping them off their hard-earned money. Everybody is in hunt for deals these days. And scammers make the best use of it by putting high-end labels and designer products for auctions at cheap-dirt prices. In an attempt to get expensive products at low prices, a large number of people bid for them. But the sad truth is that the winner ends up paying for nothing. Once he or she pays, they never receive the products. To protect yourself from such frauds, you should visit only trusted websites for online shopping.

Masterplans of .com scammers have not even spared job seekers. You may have seen various advertisements like “earn thousands of dollars working couple of hours a day” or “become a part of our marketing team and earn millions.” The idea is to entice job seekers with irresistible offers and then take money from them in the name of membership fee or start-up package. Once you pay, neither you get any reply from the other end nor any material to start working.

Scammers also try to take advantage of calamities like earthquakes, tsunamis, and tornadoes when huge amount of money is required for relief work and resettlement. They usually set up fake charities and then send e-mails to people asking them to donate. Some of them also attempt phishing during the process in which they invite you at their websites and ask you to give your personal and credit card information for donation purpose. The best thing to do is to ignore emails from unknown sources.

It is hard to trace online scammers. Therefore, precaution is better than cure. You should never give your sensitive information online and never pay through wire-transfers. Do not click on attachments in emails from unknown sources as they may contain malware and spyware that put you at the risk of masterplans scams. Buy online only from trusted e-commerce stores and do not accept any job offers online without checking the credentials of the employer. By taking small precautions, you can enjoy a hassle-free online experience and protect yourself from scams.

3-Step Copywriting Secret

Every home based business owner needs to write ad copy to market their business. This can be a daunting task for some, because they feel inadequate with their writing styles. Most people make this far more difficult than it needs to be.

I remember the first time I sat down to write some copy for a website, I sat and stared at the computer screen for what seemed hours; I’d write something then erase it. Well I have since found out that was the worst thing I could have done. But that is for another article.

Since then I have consulted with some of the big name copy writers in the direct marketing industry who have shared their 3 step copywriting secrets with me. You will be shocked and amazed at how simple this really is.

So what is it? It is called the P.S.A. formula. It is simple to understand and really easy to use once you understand the logic behind it. P.S.A. stands for Problem, Agitate, and Solution.

This is how it works. Every person in your niche has a problem they want to resolve. It is your responsibility to know your target market well enough to be able to identify that big problem and articulate it.

Once the problem is identified you need to agitate the problem, make it real. Personalize the issue by telling a story. This can be from personal history, something you have heard or experiences or found throughout the internet. The point I am trying to make here is make it real.

Then you provide the solution. This should be a simple task since this is the product or service you are selling in your home business and you know it well enough to provide them will all the benefits.

This is a powerful copywriting formula. There have been numerous studies performed that have proven over and over that people will do more to avoid their pain than they will to gain pleasure. It is human nature to want to relieve pain, and then we believe the pleasure will follow. By using this P.A.S. technique you remind prospects of what hurts the most and provide them with a solution to that problem.

Copywriting is a skill no home business owner should ignore. Learning the art of copywriting should be top priority and worked at daily. Start small with classified ads, Google advertising and try it on your blogs. The more you practice the better you get and the more enjoyable it becomes.

I’m Putting a Man on the Moon

Although there might be a hundred different was to say it, business leaders are most concerned about profits. Profits drive business success. For most businesses, a failure to generate profits doesn’t bode well for long-term viability. Which means no job, no paycheck, and macaroni and cheese for dinner every night.

This is particularly important for organizations doing project based work. Why? Because those organizations can validate and measure whether or not the initiatives they are working on align with business and financial objectives. If they do, the odds of the business being successful increase—if not, the odds of the business surviving long term are slim.

Of course, depending on your organization, validating that the work being done lines up with business and financial goals is easier said than done. Particularly if your organization doesn’t naturally think strategically (which some don’t). However, in today’s economy it’s critical.

The right work management software can certainly help. The right project management tools allow executives to see down into what’s being done by the workforce and confirm that it aligns with their strategy and vision; and what’s more, the workforce can see and understand just what the vision is.

Here’s a good case in point. Back in the 60s, when the Kennedy administration was committed to putting the first man on the moon, the story goes that there were rumors of problems at NASA and that the people there weren’t dedicated to the administration’s vision. So President Kennedy hopped on Air Force One and headed to NASA for a personal visit. He wanted to reinforce his commitment. Before the meeting, he stopped into the restroom where a janitor was emptying the trash and puttering around.

The President asked, “How are you?”

The janitor replied, “I’m doing great. I’m putting a man on the moon.”

The President left the restroom, got back on Air Force One, and flew back to Washington. There was NO problem at NASA.

Making the strategy and vision accessible to everyone helped NASA put men on the moon. I can still remember looking up at the moon the night Neil Armstrong made “One small step for man, one giant leap for mankind.”